In business, there’s a misconception that you can “buy” brand awareness the way you buy clicks or leads. You can’t. Brand building in the context of direct response is always a side effect of doing one thing really well…getting people to take action now. Every dollar you spend in direct response should have a measurable…
One of the biggest mistakes people make in direct response marketing is assuming they’ll “get to it later.” They won’t. Not because they don’t like you. Not because they don’t see the value. But because later is where good intentions go to die. Direct response marketing works because it gives people a reason to act…
Direct response marketing is marketing aimed at getting a response from the client or prospect. It’s usually in the form of a purchase or a lead. This type of marketing has been around for a long time. It has evolved to include many channels such as direct mail, email, and more recently, digital channels like…
All marketing is NOT created equal. Marketing is NOT the same as Advertising. Direct Response Marketing is the ONLY kind of marketing you should be doing… There are 2 things that make Direct Response Marketing different than other marketing. First, direct response marketing requires your prospect to take some Action. You might ask them to…
It’s the end of May… Now, you might have already known that (by looking at the calendar) but it just seems unreal to me. With the move back to Atlanta and everything else going on – new clients, speaking opportunities, and everyday life kinds of things that we all have – time has flown by…
You have to know certain things about your business… …and if you don’t then you just aren’t serious about building a business that will sustain you and your life over time. That was a bold statement I made before the video (I hope you watched the video) AND, it’s true. Do you know how big…
What is the thing you need? Can you get it? How much will it cost? You Already Have It… Ah, the ability to think for yourself! Does that sound too easy…simple even? The key is to not allow BSOS to take over…Bright Shiny Object Syndrome! Stop letting other people tell you what is important in…
Everybody wants to find easier, faster ways to get things done. We live in a faster, bigger, stronger world. Get more for less. Everybody loves a BOGO (Buy One Get One – including me). We all want to get more done in less time. We all want to work less and make more. That’s all…
In just a few days, 2017 will be over and we’ll be ushering in 2018. The question is will 2018 be different or will it just be more of the same. Will you add 2018 as just another year of the same old, same old, where you have to learn the same lessons over again….
The Holiday Season starts with Thanksgiving and continues through to the New Year. Traditions include gift shopping, driving around to see houses decorated with lots of lights and baking. While these are all great traditions, the most important of all is getting together with friends and family and spending time enjoying each other’s company. We…
