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Tag Archives: Direct mail

Continue Your Marketing Research and Marketing MORE – Especially During a Recession

You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…

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Stand Up & Stand Out In Your Business – How To Get Recognized As A Champion

Today we live and work in a very competitive world.  Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business.  There are probably many other business owners who…

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Are You Overlooking This Passive Income Stream?… Like Most Business Owners

Do you want to make more money while working less?  We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work.  You’re busy and have enough work to do between staff and everything you’re managing in your business. Think about this…is there a…

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Information Marketing and “The Cave Man”

Information Marketing has actually been around since the Stone Age.  Think about it…. The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all.  As this inventor worked on changing transportation…

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No Follow-Up

You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece.  It doesn’t matter how you made the sales, you’re feeling pretty good about it.  Most marketers think this is the end of the road, that their work…

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Power Up Your Engines Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off!

What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2012 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of our info-galaxy. (Actually, there’s some debate about whether our galaxy…

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Are You Overlooking This Passive Income Stream?… Like Most Business Owners

Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business. Think about this…is there a…

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Marketers Have Success, Then Stop Doing What Worked

It doesn’t matter what level of marketer you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well.  You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing.  You get through the…

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Are You A Student of Your Business Or Are You Missing Something?

Are you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business?  Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop,…

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Are Your Marketing Messages Unclear . . . Are You Sending Messages About Cats To Dog Lovers?

I received a gardening magazine and a chef magazine in the mail the other day.  I have no idea why.  I grew up on a farm so I pulled weeds and did yard work more than the average person.  Now don’t get me wrong, I love a beautiful yard, flowers, and all that – as…

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