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Tag Archives: Marketing Strategy

Lessons From The Pelicans

One of the areas I like to go to when I go to the Cocoa Beach area of Florida is to Port Canaveral. There are good restaurants, cruise ships leave from here, local fishing charters are there and so much more. On my last trip, I had just finished dinner at one of my favorite…

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You & Your Team

As much as we all need time alone and hours of quiet to be productive (you know, those times when you have to swim alone), we also need a great team around us to maximize our potential as business owners. Sometimes, it might look at feel like we’re swimming alone, but our support team is…

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Working Alone

Bill Glazer used to say being an entrepreneur was the “loneliest job in the world.”  Many days, I agree. I was reminded of Bill’s quote as I walked on the beach, while I was in Florida. I observed animals both in groups and in solitude. Today, I want to address the ones that were alone…

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Rest & Rejuvenation…Critical Part of Business

Sometimes you have to take a step away to really rest…as in do nothing. No schedule to keep, no appointments, no plans, just nothing. Just time. Time to do what you want, to rest and to give your brain time to just be. If you have kids, especially young ones, it’s harder to do, takes…

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Your Business Seasons

Growing up on a working farm teaches you a lot can be applied to business (if you just look and listen…but almost nobody grows up on a farm anymore). For example, all farmers and gardeners know you have to prepare the land before you plant the seed, and you have to plant the seed before…

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What’s The Point Anyway?

Marketing, webinars, live events, emails, funnels, sales, team, strategy, merchant account, CRM, joint ventures, affiliates, accounting, speaking, social media, clients… And, the list goes on and on. What is it? Just a short list of all the things you have to think about when you own your own business.  It really could be a lot…

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What Is Marketing Really?

Marketing sometimes gets a bad rap… People will say things like “it’s yucky” or “it makes me feel dirty” and the list goes on and on. If that’s true for you, then what you’re experiencing is Not Marketing – at least not marketing done the way it should be. Marketing can be defined in many…

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Left Foot, Right Foot…Breathe

You may or may not know that I got my Master’s degree from the University of Tennessee and I am a huge fan of the late Pat Summit. Left Foot, Right Foot, Breathe…Repeat is a saying she made popular. What does it mean? In life, and in business, if you will simply take one step…

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But Sam Walton Said…You Aren’t Walmart!

One of the things that can be frustrating is when a business owner says, “yea but my business is different.” (I call that having the Yea Buts and my clients know better than to say that to me) On one hand, every business is different and on the other, they aren’t. If you start trying…

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How to Explode Your Business…And Your Profits

Leapfrog or Ladders? You don’t have to do things in your business in a step-by-step manner. That’s hard…and S-L-O-W!  You want fast, quick, speedy so you can take your profits to the bank – early and often! Skip steps and move to the top now…not tomorrow or next week or next year! Do it NOW!…

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