Tag Archives: Marketing Strategy

Overcoming The Odds

It’s college softball tournament time and last weekend was the first round of regionals. Friday evening I tuned in to watch my alma mater, the University of Missouri (Mizzou), play their first game. They were ranked #7 and should have easily beaten Omaha – who was unranked. Well, they play the games for a reason……

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What Do You Prioritize?

I was at the gym this morning – I’m not usually a morning exerciser, I prefer to go in the afternoon, and before the after-work crowd. I was between sets on the bench press when it hit me that I had prioritized my health this morning.  I’m teaching a class today at 4pm and because…

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Big Rocks

You may have seen the video of the professor putting rocks in a jar and asking his students if the jar is full. Most think it is, until he adds gravel and asks again. He then adds sand in the spaces all the way to the top of the jar. Again, asking if the jar…

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Your Doubt

I saw this quote the other day and I can’t stop thinking about it so I wanted to share it with you… “Doubt Your Doubts Before You Doubt Your Potential” ~ Dr. Cory Frogley So many of us doubt ourselves. All of us do at one time or another. It’s human nature. Doubt is especially…

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Are You Using List Segments?

One day last week, in a marketing group, somebody asked if it was necessary to have an “Ideal Client Profile” for each list you’re targeting. They were asking specifically whether you needed a separate list for prospects and current clients. The answer is yes… You need to know who your target is for each and…

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What Does It Really Take…

Nothing like this time of the year to make me nostalgic… College sports seem to bring that out in me. Especially women’s college sports. Attending the Women’s Final Four has been a thrill the last two years. Earlier this week I watched the WNBA draft for the first time ever. And, watching college softball on…

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Pivot vs Shift

We talked a lot about shifting and pivoting during Covid… for obvious reasons. And I’m still hearing a lot about shifting and/or pivoting in private conversations with business owners and entrepreneurs. Especially those who have been in business for 10, 15, 20 years or more. It seems like there’s a phenomenon that happens when you…

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Second Quarter

April showers… Spring… The start of the second quarter of the year… All that! And… College Basketball’s Final 4! This is one of my most favorite times of the year. I love most sports. These days, I’m mostly watching… And I find myself more excited than usual for this years Women’s Final 4. There have…

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The Last Thursday of WHM…

It’s been fun thinking about the women who inspire me and who have impacted my life during Women’s History Month… and I still have a few more days to honor a few more specific women. Today is special because I wanted to make sure before the month ended to honor all the women who have…

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Marie Curie… A Beacon of Inspiration for Women’s History Month

As we celebrate Women’s History Month, it’s crucial to pay tribute to the remarkable individuals who have left an indelible mark on the world. Among these is Marie Curie, a pioneer in science whose contributions continue to inspire generations. Her life story embodies resilience, intellect, and a relentless pursuit of knowledge, making her an inspiration for…

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