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Is Your MAP Leading You To GPS?

Do you have a MAP for your business? MAP stands for Marketing Action Plan. Your MAP should lead to your Growth Profit System (or Strategy)… your GPS! I’ll never forget hosting my first fall event and after leading a room full of very successful business owners through the first part of this process, I asked…

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Your Business Growth… Strategically Engineered

So many business owners talk about strategy but don’t strategically set their business up to have success. Instead of having a sound, designed strategy, they just randomly do things in their businesses. To be fair, even a stopped clock is right twice a day…so sometimes, this haphazard way of doing things works for a while….

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Special Days…

When I looked at the date this morning, it made me smile… BIG! Today’s a special day! Special because it’s my someone special’s birthday! Truly a day to celebrate! As I started to think about it, I realized every day is somebody’s special day. Every day is somebody’s birthday. And every day is a day…

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The Last Quarter…

Can you believe it’s September already? And, we’re heading into Labor Day weekend… What will your last quarter of 2021 look like? Are you 75% of the way to your goals and can just stay steady as you work at a nice pace to finish out the year? Or, are you behind and playing catch…

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What If… Everything Is Marketing…

Over the years I’ve trained my brain to look for marketing and business lessons… pretty much everywhere. And there are some great examples to learn from. For years, I marveled at Carnival Cruise Lines and all the marketing they did. Some of it’s very subtle and some of it’s more obvious. From the minute you…

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Birthdays… And All Celebrations

Most of us don’t celebrate enough! We let our wins go by like it’s just another day. As entrepreneurs, we move on to the next thing so quickly we barely notice something special just happened. It’s on to the next goal, to the next accomplishment… as we continue to chase the proverbial carrot that’s dangling…

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Lessons From 40 Years

Last weekend, I returned to Ohio where I grew up to attend my 40-year high school reunion. So many things popped up for me as I visited with some friends and drove past homes and into neighborhoods and took some time to reminisce and think about my time there. First is that time changes things……

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Asking For Help…

Do you ask for help when you need it? Or are you like me, and a lot of entrepreneurs… and you’re just really bad at it? I’d go so far as to say a lot of us suck at it! How much time and energy do you waste trying to figure things out for yourself?…

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Add A New Income Stream With Very Little Effort

Continuity programs are a great way to generate revenue for your business. And what’s better than creating revenue for your business… Creating passive, dependable, ongoing revenue that you can count on being there month-after-month and not doing any more work. Subscriptions, continuity, membership programs… They’re all the same thing – just different words to describe…

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Life’s Little Surprises

Do you ever get so focused on one aspect of your life or on some little thing that you want that everything else sort of gets out of focus or fades to the background? Like most things, this has both positive and negative effects. Focus is almost always a good thing… unless you’re focusing on…

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