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Tag Archives: Communication

How To Avoid This Common Business Frustration Once & For All…

Are you often frustrated when working with a team member or a vendor because they don’t do things the way you asked them to, or they take longer than you wanted them to, or because there just always seems to be a gap somewhere in the process? If you’re like most of my clients and…

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Using Social Media For Profit In Your Business

It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially is you are active on social media, and have been for awhile, there are still people every single day, who are joining…

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How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else

Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing.  It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…

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Is There A Difference Between Strategy And Tactics And How Do You Use Them In Business?

Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…

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The Importance of List Segmentation in All Your Marketing Campaigns – Online And Offline

List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…

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If You Are Not Using Direct Mail In Your Marketing Plan

Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…

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They Asked Us To Leave The Restaurant

Having grown up on a farm in Ohio where we raised all our own meat, eggs, and vegetables, venturing too far from meat and potatoes has been a bit of a stretch for me.  But, over the years, I have branched out and tried a lot of new things – and found that I like…

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Relationship Marketing…What It Means, What It Is & How To Do It Effectively

Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is.  The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…

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The Advantages of Having & Successfully Using Good Squeeze Pages

A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want.  For you, the purpose of the…

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If You Are Not Using Direct Mail In Your Marketing Plan You May Be Missing The Boat!

Direct Mail, one of the media used by direct response marketers, has been around for a long time. Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it. How many days have you gone to the mail box and not found it full…

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