You hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make. You may be asking yourself, “What does…
There are easy ways to do events and hard ways to do events. Planning and preparation are keys to making your event successful, but your marketing strategy is what is going to fill your event. The focus of your marketing needs to be on your own list, because that is where your relationships are the…
Consistency in your business is integral to its success. If you continually make good, sound decisions that move your business forward, you’re going to have great success. Consistency, over time, is a huge formula for business and marketing success. If you’re consistent in making the small decisions (the small “yeses” and the small “no’s”), and…
Every individual has a personality, but did you know your business has a personality as well? Your business personality will take on the characteristics of your personality, or sometimes it will reflect the whole make up of your team. Often, just like your own personality, your business personality will have different facets. There may be…
There is a huge difference between advertising and marketing. Big businesses use advertising to put their brand out there through TV, radio, billboards and the like, to draw people to them. As a small business owner your business strategy has to have strong marketing because you can’t compete with big business advertising. Your marketing strategy…
Do you have a plan B in your business? What if the things you’ve planned in your business, or that you’re working on today, whatever it is, doesn’t turn out exactly the way you wanted? What if your big launch doesn’t produce, or that email campaign doesn’t perform the way you want, or that team…
Do you have a tendency to hold on to things in your business too long? Maybe it’s your team, staff or employees, maybe its programs that are no longer profitable. Holding on to things because they’re familiar or because it’s comfortable can get in the way of moving your business to the next level. You…
The cost of doing nothing in your business is always more than the cost of making a mistake in your business. If you’re not active marketing in your business – that is the most expensive mistake you’ll ever make. When you are not active in your business, when you’re not actively putting your marketing strategies…
You may have heard it said before, many times – the adage that good enough is good enough – and it’s true, as long as you don’t put out junk in your business. So, the question becomes how do you make sure you’re not putting out junk. You pay attention to the little things in…
Have you ever been frustrated in your business? Have you ever been just so frustrated with your business and in your business that you’ve said something like this – “That’s it! I’m finished! It’s not worth all of this! I’m just going to work at Starbucks!” Or something like that… Not many people are willing…
