How do you make money with live streaming at your events? There is certainly money to be made with live streaming at your events, if you do it right. The first thing you need to do is decide if you’re going to live stream your event. Now, there are some advantages and some disadvantages to…
Are you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again? Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people? Sometimes it’s the silly stuff that will make you stand out, but…
More and more, people are going to school and getting degrees, and learning new things. Now, there’s no doubt they may be able to teach you something you didn’t already know, but does that automatically make them a guru? This is a question that comes up a lot in marketing and business. What makes a…
Consistency in your marketing and consistency in your business equals huge success. You want to always be top-of-mind. Always be dripping on your clients with information, with marketing, with what’s next. What’s the next thing that you would like for your clients to do? If you’re consistently there and your clients and prospects know you’re…
Marketing is the basis for everything you do in your business. Everything is marketing. Not all marketing is created equal. The best marketing builds authentic relationships with your clients and prospects. Many people think of marketing as manipulative or forcing people to do something they don’t want to do, or that’s not in their best…
One of the concepts that technology has sufficiently delivered on is speed. The communication that once took months to send over oceans and across lands now only take seconds in the form of an email. The ability to reach out to someone only takes a moment in pressing the ‘send’ button on our cell phones…
The concept of upselling is certainly not a new idea. The goal of upselling is to increase your profit. A great example of this is carried out by the cruise lines, specifically Carnival Cruise Lines. During a recent booking experience, a repeat customer mentioned how much they loved having a room with a balcony. Unfortunately,…
Would you like to see better response rates from your marketing? The number one thing to always look at is your headline. Now this could be any marketing. It could be direct mail, it could be your email marketing, or it could be in your sales letters. Anywhere you’re using a headline or a sub-headline,…
Video is the HOT new marketing medium and its popularity will continue to rise. People get to see you and connect with you on a deeper level than they do in print. It’s much easier for many people to build a relationship through video. Furthermore, video is a lot more FUN to create, than say…a…
Do you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan. Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. …
