The need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for instant gratification. While instant gratification is a huge…
Most business owners have leaks somewhere in their business…like the leaks in a bucket when it has holes in it. Does your business have holes in it? If you’re being true to yourself, to your business, and to your clients then the answer is yes, you do have areas in your business with holes. Every…
It’s important that people know who you are, what you stand for, and how you got to the place you are in your business. That’s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients. Your story becomes the thing that attracts…
Have you heard people say that long sales letters don’t work? Some people claim they’d never read one. It’s always interesting when people say that. What’s the right answer? The right answer is we’ll read things we’re interested in – a book or a sales letter. You might not watch a video if it’s boring,…
Thinking about your business the same way you think about your health may seem like a strange analogy , or even illogical, but when you really break it down and think about it, there are a lot of similarities. When you implement an exercise program, whether you’re just starting out or have been exercising for…
You hear a lot of talk about the importance of building your list. Your list is made up of all your potential customers, and all the people who have invested in your business. You can go out and buy a list, as well – that’s up to you. However, one great way to get people…
When did the word marketing become such a bad term? When was it that marketing became associated with manipulation and the idea of making people do something they don’t want to do? As a business owner, you should be in love with marketing, because it’s a tool – a tool that allows you to get…
One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition? Let’s say your business universe has 100,000 people in it, and everybody’s going after that same 100,000 people, because everybody’s…
Hosting live events is something most people do at some point in their business, especially if you’re an Information Marketer, and for many people it’s one of the ways to catapult your income. If you have a small client list, but you want to do an event remember it’s okay to start with smaller events. …
Are you and your business more like a fire hose or a dripping faucet? As marketers and business owners, we sometimes want to give everything we know to our clients, as soon as they come to us. That’s being the fire hose. You have all this information in your head, that you have accumulated over…
