Marketing is everything you do to bring people to you to invest with you and then everything you do between then and the next time you are in front of them. As an entrepreneur it is your job to draw people to you by marketing the services you provide in your business. You have to…
When considering when to add additional income streams in your business, timing is critical. And, the right time depends on where you currently are in your business. Before adding additional income streams to your business, you need to really focus and hone in on the one thing you’re uniquely good at, or the one thing…
In business, you often hear the phrase “under-promise and over-deliver.” This concept is a myth and can actually cause harm to your business. Don’t ever under-promise… just over-deliver! Promise what you’re going to give people, and then give them more… but don’t intentionally under-promise. One example that was in a book I recently read was…
If you have an area of expertise that other people want to know about you could be missing out on the opportunity to grow your income by not tapping into that niche area of your business. People are willing to pay more money to get information about specialty areas – all you have to do…
Are you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran. You might be your own celebrity….
There is no such thing as an overnight success. This is an illusion people create when they look at someone elses business. You don’t see all the work that actually goes into making their business successful. Success of your business doesn’t happen overnight, it is about consistency – having a plan and strategy and then…
There’s a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not. A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not? Should you use a live stamp or is it ok to…
You hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make. You may be asking yourself, “What does…
There are easy ways to do events and hard ways to do events. Planning and preparation are keys to making your event successful, but your marketing strategy is what is going to fill your event. The focus of your marketing needs to be on your own list, because that is where your relationships are the…
Consistency in your business is integral to its success. If you continually make good, sound decisions that move your business forward, you’re going to have great success. Consistency, over time, is a huge formula for business and marketing success. If you’re consistent in making the small decisions (the small “yeses” and the small “no’s”), and…
