Are you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran. You might be your own celebrity….
There is no such thing as an overnight success. This is an illusion people create when they look at someone elses business. You don’t see all the work that actually goes into making their business successful. Success of your business doesn’t happen overnight, it is about consistency – having a plan and strategy and then…
There’s a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not. A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not? Should you use a live stamp or is it ok to…
You hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make. You may be asking yourself, “What does…
There are easy ways to do events and hard ways to do events. Planning and preparation are keys to making your event successful, but your marketing strategy is what is going to fill your event. The focus of your marketing needs to be on your own list, because that is where your relationships are the…
Consistency in your business is integral to its success. If you continually make good, sound decisions that move your business forward, you’re going to have great success. Consistency, over time, is a huge formula for business and marketing success. If you’re consistent in making the small decisions (the small “yeses” and the small “no’s”), and…
Every individual has a personality, but did you know your business has a personality as well? Your business personality will take on the characteristics of your personality, or sometimes it will reflect the whole make up of your team. Often, just like your own personality, your business personality will have different facets. There may be…
There is a huge difference between advertising and marketing. Big businesses use advertising to put their brand out there through TV, radio, billboards and the like, to draw people to them. As a small business owner your business strategy has to have strong marketing because you can’t compete with big business advertising. Your marketing strategy…
Do you have a plan B in your business? What if the things you’ve planned in your business, or that you’re working on today, whatever it is, doesn’t turn out exactly the way you wanted? What if your big launch doesn’t produce, or that email campaign doesn’t perform the way you want, or that team…
Do you have a tendency to hold on to things in your business too long? Maybe it’s your team, staff or employees, maybe its programs that are no longer profitable. Holding on to things because they’re familiar or because it’s comfortable can get in the way of moving your business to the next level. You…
