Marketers Have Success, Then Stop Doing What Worked

It doesn’t matter what level of market er you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing.  You get through…

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Book Review of “Learning How To Avoid The Gap” by Dan Sullivan

“Learning How To Avoid The Gap” by Dan Sullivan is a small, quickly read book packed with powerful strategies (and by now you know how much I like strategy). At only 30 pages, I’m not sure it should even count as having read a book, but the information packed inside of it certainly does. The…

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No Follow-Up

You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece.  It doesn’t matter how you made the sales, you’re feeling pretty good about it.  Most marketers think this is the end of the road, that their work…

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Power Up Your Engines

Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off! What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2011 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of…

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Book Review of “Excuses Be Gone” by Wayne Dwyer

Wayne Dwyer has always been an author I have enjoyed reading and I have read 2 of his recent books in the last year for the first time in a long time. Excuses Be Gone, as the title would indicate, is all about living an excuse free life in every way. The book goes through…

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Are Your Marketing Messages Unclear?

Are You Sending Messages About Cats To Dog Lovers? I received a gardening magazine and a chef magazine in the mail the other day. I have no idea why.  I grew up on a farm so I pulled weeds and did yard work more than the average person.  Now don’t get me wrong, I love…

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Ways to Use the Calendar to Create Article Ideas

Create Multiple Articles With Research Using the information you have found while researching a holiday to write various articles about different aspects of the holiday.  Take some of the historical material and create a biographical profile of someone involved with the holiday.  Dig up some unknown or little known facts about the person to include…

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Book Review of “Meatball Sundae” by Seth Godin

If you’re like me, the thought that first might occur to you is that “Meatball Sundae” is an odd name for a marketing book.  Being a big Seth Godin fan, I was sure the book would be worth the read, and I was not disappointed. I don’t think you will be either…I highly recommend you…

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You Won’t Take My Credit Card, Why?

No, it wasn’t that the credit card declined.  No, it the card wasn’t expired.  Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…

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How To Make Money With Facebook

If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook.  That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page, but all the rules change…

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