You close the deal. Revenue goes up. You celebrate for about ten minutes. Then the calendar fills. Another client means another round of calls. Another project. Another deadline. Another person who needs a piece of you. You wanted growth. What you got was you spread thinner and thinner because you created more work for yourself….
The launch flopped, the email sequence didn’t produce, you’re working hard but not getting the results you want. And you hear that not so quiet voice say, Maybe this whole thing was a mistake. That voice is expensive. I’ve watched it talk smart, capable business owners into doing things they shouldn’t…like quit. The campaign didn’t…
We spend a lot of time talking about what we need to add to a business. Another offer. Another funnel. Another platform. Another hire. Another social media strategy. Another course. Another marketing tactic. But sometimes the thing costing your business the most isn’t something you need to add. It’s something you refuse to let go…
There’s a sentence I hear from smart business owners that tells me more than they realize: “I don’t even know what’s wrong. I just know something is.” The business may still be making money. Clients are still coming in. From the outside, nothing looks broken. But it feels harder than it should. You’re working too…
It’s possible to grow a business you don’t want. That’s worth thinking about. You can make more money and have less freedom. You can add clients and lose the time you wanted to protect. You can build a team and create a management job you never wanted. You can launch more offers and make the…
There’s a point where planning stops being productive. You have the strategy. You’ve mapped out the campaign. You know who the audience is. You’ve written the emails, built the calendar, maybe even made the whole thing look beautiful in a document. And then… nothing goes out. That’s not a strategy problem. It’s a send problem….
There is a point in almost every business where working harder stops solving the problem. That can be difficult to accept, especially for people who built their businesses by being willing to do what other people wouldn’t. I grew up on a farm. Hard work wasn’t a motivational slogan. It was simply what you did….
When business owners want more revenue, the answer seems obvious. Get more clients. More clients equal more money. Except that’s only one way to grow revenue. One of my Diane’s Dozen principles is There’s Always an Alternative Way to Do Something. That principle is incredibly useful in a Rapid Revenue Remodel because it forces us…
Stop Working Harder. Change the Model. I keep hearing some version of this right now: “I’m working harder than I’ve ever worked and making less than I did five years ago.” And there’s an important distinction we need to make. Effort is not the variable. It hasn’t been for a while. You can work more…
Life is a one-time deal. There’s no reason to hold anything back. Stop waiting… Waiting for the timing to be right. Waiting until you have more money. Waiting until you feel ready. Waiting until the business is bigger, the plan is clearer, or the circumstances are easier. There is no guarantee that “later” is coming….
