One of the things I loved most about being an athlete was every season started at zero. It didn’t matter how well you played the year before. Nobody cared how many games you won last season, how many home runs you hit, or what awards you received. The scoreboard reset. Every athlete had to prove…
I just finished watching the TV series The Last Ship (on Netflix). If you haven’t seen it, it’s about a Navy destroyer at sea when a global pandemic wipes out much of the world’s population. The crew suddenly finds themselves responsible for far more than just sailing a ship. They’re making life-and-death decisions, protecting the…
If you’ve been around marketing as long as I have, you’ve had to reinvent yourself more than once. When I started, marketing was all about direct response. We obsessed over headlines, offers, guarantees, deadlines, and tracking every single response. Every postcard, direct mail piece, print ad, or sales letter had one job…get someone to take…
I went to Ohio last weekend for my high school reunion. We’ve had one every 5 years since high school (because we have the best class president on the planet). As I was sitting in the Dayton airport waiting on an airplane to arrive (there were massive weather delays due to storms in Atlanta) I…
There’s a quote in the book “Atomic Habits” that most people ignore or skip over…probably because it’s so powerful. This is it… “It doesn’t make sense to continue wanting something if you’re not willing to do what it takes to get it.” Let that sink in… How many times have you wished for or said…
I heard Alex Hormozi say something recently that really resonated with me. He was talking about AI and how, a few years ago, everyone was selling prompts. If you had the “perfect prompt,” you had an advantage. People were buying prompt libraries, prompt packs, and prompt engineering courses because prompts were the key to getting…
I’ve had several conversations with business owners lately about how former athletes tend to approach business differently than other people. It’s not because they’re smarter or more talented. It’s because years of competition, coaching, training, winning, losing, and showing up every day have wired them to think differently. As a former Division I athlete, I’ve…
Last week in one of my videos, I talked about a story I saw about Sara Blakely, the founder of SPANX and I got so many comments that I thought I’d share it here too. She was giving a commencement speech at Florida State University and walked onto the stage carrying a bright red backpack….
A few years ago, if you told a small business owner they could have a marketing assistant, copywriter, researcher, operations coordinator, brainstorming partner, customer service helper, and productivity coach available 24/7 for less than the cost of lunch, they would’ve laughed. Today, that’s essentially what AI has become. And for soloishpreneur business owners who may…
Over Memorial Day weekend I spent some time building LEGOs with my nephew. I got a front-row seat to a reminder that we as business owners need. Business success is a lot like building a LEGO set. When we opened the box, there were hundreds of pieces. Looking at them all at once, it seemed…
