Are you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business? Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop,…
Plan and prepare is something you hear us talk a lot about and I thought we were well versed in planning, but Ronald Shapiro takes it to a whole new level in “Dare to Prepare.” From understanding your objectives to timelines, to defining your interests, to writing the script, to adjusting and learning from your…
We all know the importance of Strategic Planning in your business. This is the overall “global” plan, if you will, for this year plus, you need to have a plan for about the next 18 months, as a minimum. It’s really not good enough to hold your plan in your head and try to figure…
Michael Levine has a real winner in “Broken Windows, Broken Business” where he talks about the fact that the little things are all that matters in business. And, once you start to let the little things slip how quickly and dramatically that can have a negative impact on your business. For years, I have said…
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. Instead of marketing your weight loss product,…
Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…
You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct you do need people…
Wow, 384 pages of relatively small print. This was a good book, filled with a lot of great consulting tips, strategies, and advice on topics I hadn’t even imagined. That said, I have to tell you I thought I might never finish it, but I did…over time. It’s not so much the size of the…
Sally Hogshead’s “Fascinate” is a book about persuasion and the triggers that affect how you market and persuade your clients and prospects to buy from you and also that determine whether they keep coming back to buy more from you or not. I have read a lot of marketing, business and persuasion books in the…
