Want to know more about getting people to opt-in to your list? List building is one of the most important aspects of your business-no matter what kind of business you have. It’s not enough for you to just offer people a subscription to your ezine or your online newsletter.
“Switch” is a book whose principals are applicable to you whether you’re a parent, a student, an business owner, and employee, or anybody in between. Some parts of the book were logical enough but brought to my attention things I don’t often think about.
What can you add in your business that people want, and are willing to pay for, while they’re making other purchases, that can easily be added on? There are all sorts of ways to do this. There is all sorts of hidden money in your business and your challenge is to go out and find it.
Book Review – Start With Why by Simon Sinek – There hasn’t been a book that has affected me in the way Simon Sinek’s book “Start With Why” has in a very long time…maybe ever, and I read a lot, so that’s saying something. To say that this book has changed me and the way I do business today would be a massive understatement.
13 Best Ways To Stimulate Creativity-Last week I was speaking to an advisor of mine. We had talked about writing and creativity. She perceived that I was a creative person. I told her that I grew up avoiding reading and writing because I was criticized and punished frequently by parents and teachers. Of course, I avoided working on those skills because I was weak in them.
We all have a tendency to underestimate our knowledge, what we know, what we can share, and what we have to give to people out there who need to hear us. This happens a lot especially we attend live events. We have a tendency to sit in these events and we think to ourselves, wow,…
One of the biggest questions people ask about direct mail is isn’t everybody online these days? And, why would I invest money in my business (or what most people ask is why would I waste my money in my business) doing direct mail? First, you have to get over the misconception that everybody is online….
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking about it in different…
I’ll bet you are already beginning to think about how you want your business to look in 2012. Yep, it’s that time again. And if you are, that’s right where you should be. One of the key elements you need to consider when planning for this year is an honest look at what you and…
I don’t usually read fiction, but I have friends who, for years, have been encouraging me to read more fiction, so when a good friend handed me “Run,” a novel by Ann Patchett, I was a little skeptical, but it was the holidays so I decided to read it. Wow! I was surprised at not…
