Paul Zane Pilzer is one of my favorite authors and I have read every one of his books. This might strike you as odd, especially if you know that Paul Zane Pilzer is an economist (and they are usually boring, full of bad news, and stuffy). Paul Zane Pilzer is anything but any of those…
par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially is you are active on social media, and have been for awhile, there are still people every single day, who are joining…
In “Love Is The Killer App,” Tim Sanders talks about a topic we, as small business owners and entrepreneurs don’t hear about very often and talk about even less…love, related to business. (if it makes you more comfortable, you can substitute the word caring, charity or compassion for love.) Tim defines love in business as…
One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who…
List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…
You may be the one holding your company back from growing at the pace it should. Your ideas and paradigms may be reducing the profits in your company. I do a lot of consulting work with people who are putting on seminars and events. One promoter recently came to me to talk about his events. …
Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…
“The Dan Sullivan Question” by Dan Sullivan of Strategic Coach is another small, quickly read book packed with one really powerful strategy that has an amazing impact in the short time I have been using it. Dan talks about what he refers to as ‘The D.O.S. Conversation’ which consists of a few questions you ask…
Entrepreneurial-ship is lonely specially, if you work from home. Working from home does have advantages no doubt about it. You can work in whatever attire you choose no makeup, eat whenever you please, sleep whenever you want to, etc. There are also many distractions. If you are a procrastinator, you can always find something in…
