Want to know more about getting people to opt-in to your list? List building is one of the most important aspects of your business-no matter what kind of business you have. It’s not enough for you to just offer people a subscription to your ezine or your online newsletter.
Decisiveness and implementation go hand-in-hand. The more decisive you are in your decisions, the quicker you pull the trigger to try something new or to get something done. It’s amazing to watch people struggle with making a commitment to even what many of us would consider the most basic decisions.
What can you add in your business that people want, and are willing to pay for, while they’re making other purchases, that can easily be added on? There are all sorts of ways to do this. There is all sorts of hidden money in your business and your challenge is to go out and find it.
Standing Apart From the Crowd As The Preferred Provider-What are the things only you can provide? The biggest thing that sets you apart and makes you different is you! And, access to you is one of the biggest advantages you have as a small businesses owner or entrepreneurs.
One of the biggest questions people ask about direct mail is isn’t everybody online these days? And, why would I invest money in my business (or what most people ask is why would I waste my money in my business) doing direct mail? First, you have to get over the misconception that everybody is online….
It’s not often that I rent a car when I travel because I don’t really like driving when I’m not familiar with the area, unless I have a navigator sitting in the passenger seat next to me telling me where to go. But, on a recent personal trip to Atlanta, I rented a car because…
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking about it in different…
I’ll bet you are already beginning to think about how you want your business to look in 2012. Yep, it’s that time again. And if you are, that’s right where you should be. One of the key elements you need to consider when planning for this year is an honest look at what you and…
Jeff Paul says marketing is psychology plus math. You need psychology for the sales part of the equation and math to know what your profits are, to see your return on investment, and to know your costs. This may seem simple and obvious. And, it is. Or you would think, but when I consult with…
Can you believe how this year has flown by? One of the interesting things I’ve noticed recently (and it’s quite different than previous years), my colleagues and friends are eagerly anticipating the arrival of the New Year. Many of them are feeling a shift toward positive thinking and energy. The consensus is that 2012 is…
