“Make ‘Em Laugh & Take Their Money” by Dan S. Kennedy, is a book all about using humor in your marketing and your speaking. It is written in vintage Dan Kennedy style so if you don’t like Dan, and the way he writes or speaks, you probably won’t like this book either. However, if you…
Many entrepreneurs think of themselves as spontaneous people. Get an idea, act on it, and it will automatically become an overnight success. Unfortunately, it doesn’t usually happen that way. And, it probably won’t happen that way for you. Despite what you may have heard, most “overnight successes” took a lot of hard work and planning. …
Most business people and entrepreneurs think they’re running multi-pronged marketing programs, when what they’re really doing is the same type of single-pronged marketing over and over again. You don’t want to forget there are many marketing methods you should be incorporating into every project. Many internet marketers are just now starting to branch out into…
“Learning How To Avoid The Gap” by Dan Sullivan is a small, quickly read book packed with powerful strategies (and by now you know how much I like strategy). At only 30 pages, I’m not sure it should even count as having read a book, but the information packed inside of it certainly does. The…
You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that their work…
Wayne Dwyer has always been an author I have enjoyed reading and I have read 2 of his recent books in the last year for the first time in a long time. Excuses Be Gone, as the title would indicate, is all about living an excuse free life in every way. The book goes through…
Are You Sending Messages About Cats To Dog Lovers? I received a gardening magazine and a chef magazine in the mail the other day. I have no idea why. I grew up on a farm so I pulled weeds and did yard work more than the average person. Now don’t get me wrong, I love…
If you’re like me, the thought that first might occur to you is that “Meatball Sundae” is an odd name for a marketing book. Being a big Seth Godin fan, I was sure the book would be worth the read, and I was not disappointed. I don’t think you will be either…I highly recommend you…
No, it wasn’t that the credit card declined. No, it the card wasn’t expired. Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…
I knew by the title I was going to get a kick out of this book and it didn’t disappoint. This is the first Larry Winget book I have read even though I’ve heard about him for a while now. “It’s Called Work For A Reason: Your Success Is You Own Damn Fault” by Larry…
