Tag Archives: Gail Saseen

Book Review of “The Next Millionaires” by Paul Zane Pilzer

Paul Zane Pilzer is one of my favorite authors and I have read every one of his books. This might strike you as odd, especially if you know that Paul Zane Pilzer is an economist (and they are usually boring, full of bad news, and stuffy). Paul Zane Pilzer is anything but any of those…

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7 Tips For Adding Fresh Content to Your Ezine

The easiest way to keep in touch with your client base, that’s prospects and buyers is to use an electronic newsletter or Ezine.  Brick and mortar businesses of all kinds can also benefit from an online newsletter or Ezine. Why an Ezine? Generally, is free to deliver, only costs in your time or your assistant’s…

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What’s Keeping You From Moving Forward? 3 Critical Steps To Success In 2012

NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year.  Have you met your goals for this year? Do you consider this year a success or simply – OK – successful but could have been better?  What is pulling you…

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You may remember the old story about paradigms?

par·a·digm 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community…

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Squeeze Page Secrets Insider’s Guide: The 10 Keys to Making Your Squeeze Page Work

Understand the Benefits of Building an Opt-In List When it comes to marketing on the Internet, there’s no better way to virtually guarantee your success than by building a loyal and targeted database of Opt-In subscribers. Once you have a list… you own it! Nobody can take it away from you. There aren’t too many…

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Risks vs. Gambling…And How It Affects Your Business

Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…

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Using Social Media For Profit In Your Business

It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially is you are active on social media, and have been for awhile, there are still people every single day, who are joining…

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Are You Taking Advantage Of All The Hidden Money Opportunities In Your Business?

When you go places and do things, do you look for the marketing and business lessons that are there?  Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all…

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Book Review of “Love Is The Killer App” by Tim Sanders

In “Love Is The Killer App,” Tim Sanders talks about a topic we, as small business owners and entrepreneurs don’t hear about very often and talk about even less…love, related to business.  (if it makes you more comfortable, you can substitute the word caring, charity or compassion for love.) Tim defines love in business as…

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Is There A Difference Between Strategy And Tactics And How Do You Use Them In Business?

Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…

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