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Event Planning & Marketing

Even Simple Event Mistakes Can Cost You Thousands

Event promoters, and event planners, sometimes make mistakes without thinking about it. Have you ever been to an event where the doors get locked at lunchtime every day? You might think that’s okay, because from a security perspective, you are keeping everything in the room safe while everyone is gone. But here’s the problem. There…

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Are You Missing These Hidden Streams of Income In Your Done-For-You Services?

If you do any kin d of done-for-you services, maybe you provide a newsletter for your clients, or write blog posts, or articles, any kind of marketing via social media, event planning, direct mail, or anything where you provide the service for your clients, you should look to see if there are ways you can…

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~The Basics of Branding~ Key Concepts You Must Know

Many marketers and business owners understand Branding from the standpoint of other people’s businesses.  From a surface point of view if you will.  Say, McDonalds – Burger King – Coca Cola and Pepsi.  For the business owner and marketer it can sometimes be very difficult to Brand your business and make yourself stand out amongst…

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13 Event Planning Mistakes To Avoid

Events can be an integral part of your business and it is important to gather as much information as possible before you begin. Familiarizing yourself with these common mistakes will help you become aware of some common problems. You can avoid them by first becoming aware, and then taking the necessary steps for prevention. 13…

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Are You Setting Up Your Speakers To Maximize Their Sales Before They Get On The Platform To Speak?

How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about?  If you have asked that question, it is a result of the event promoter not spending…

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Are You Working Hard or Working Right

Having grown up on a 75 acre farm, nobody ever talked about working right.  Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do…

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Why All Serious Business Owners Invest In Mentors & Coaches

What do a checkbook and a mentor have in common? When you invest in yourself, you’re investing in your ultimate success.  All successful people invest in mentors and coaches to help them along the way. Whether you can write out the check for the full amount, you pay by the month, or even a few…

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How To Create A Great Squeeze Page That Sucks In Leads Like Crazy

When you create a squeeze page, you need to make sure that you have a clear offer for the visitors/prospects who are going to be landing on your site. The sole purpose of the squeeze page is to capture leads and nothing else. That means if you want to maximize the number of prospects that actually give you their name and email address, don’t include other distractions.

 

Are You Spinning Plates or Breaking Them?

Are you like the guy spinning the plates? Most of us try to juggle too many projects at one time, and end up not completing any of them, or if we do complete them they aren’t very successful. What does all of this have to do with marketing and the mistakes you might be making in your marketing and how can you balance your business for success?

 

A Major Reason Businesses Fail-Lack Of Business Systems

One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. If you don’t have systems in place for your people to know what to do and how to do things, they’re forced to make decisions on their own.