Sometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working. And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago. He was in…
When you create a squeeze page, you need to make sure that you have a clear offer for the visitors and prospects that are going to be landing on your site. The sole purpose of the squeeze page is to capture leads and nothing else. That means if you want to maximize the number of…
This book was a pretty quick read and I finished it in just a couple days. It’s a powerful book, written in a story format, all about a janitorial company that significantly reduces its turn over, and dramatically increases profits while changing lives, by helping their employees achieve their dreams. Some of them become home…
