I knew by the title I was going to get a kick out of this book and it didn’t disappoint. This is the first Larry Winget book I have read even though I’ve heard about him for a while now. “It’s Called Work For A Reason: Your Success Is You Own Damn Fault” by Larry…
Sometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working. And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago. He was in…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
“Leaving Microsoft to Change the World” by John Wood, the founder of Room To Read is an amazing story, journey and is very inspirational to any of us who want to make a real difference in the world in a philanthropic way. The subtitle, “An Entrepreneur’s Odyssey to Educate the World’s Children” is truly what…
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the…
Why Every Successful Business Owner, Entrepreneur, and Online Marketer Are Using Direct Mail And You Should Be Too… A lot of marketers and business owners don’t understand the importance of direct mail in their business. A predominant attitude is why should I spend money on mail when I can send my marketing messages out by…
This is a small book of only about 85 pages, so it’s a pretty quick read. I’m not a fast reader by any stretch of the imagination, and it doesn’t help my reading speed that I always read with a red pen and yellow highlighter in hand. Even at my speed, I finished the book…
When you create a squeeze page, you need to make sure that you have a clear offer for the visitors and prospects that are going to be landing on your site. The sole purpose of the squeeze page is to capture leads and nothing else. That means if you want to maximize the number of…
Do I really need to be using social media in my business is a common question and one more and more business owners seem to be asking more and more lately. Is social media right for my business? Do I really need to add this media to what I’m doing now? The list of questions…
This book was a pretty quick read and I finished it in just a couple days. It’s a powerful book, written in a story format, all about a janitorial company that significantly reduces its turn over, and dramatically increases profits while changing lives, by helping their employees achieve their dreams. Some of them become home…
