You’re making a big mistake if you assume people will just know what to do when you send them something or are trying to sell your product or service. They won’t. They don’t. Direct response works because it’s about taking action. Now! Not someday. Not “I’ll come back to this later.” If you want a…
One of the things people wrestle with all the time is whether every email, post, or piece of content should have an offer or not. Short answer? No.Longer, more honest answer? It depends on what you’re doing…and why. There are times when it’s not only ok to send pure content or information, it’s the right…
Want more clients? Want to make more money? One word… C-L-A-R-I-T-Y! People follow people who are clear in their vision, mission and purpose. Money follows clarity. Think about it… Isn’t it easier to invest and spend money when you know what you’re buying? AND in certain situations, all you have to know is the vision…
