Your business goes as you go. If you spend all your time working in your business, your business will not grow, because you aren’t taking the time to think about its growth and how you want to market your business. The one thing in your business you need to have a handle on, and be…
“The Dream Giver” is a great little inspirational book that is really a story in the first half of the book. I especially liked the first half of the book where the story takes a man named “Ordinary,” who wants to leave his life in the “Land of Familiar” and branch out to see what…
You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct you do need people…
Wow, 384 pages of relatively small print. This was a good book, filled with a lot of great consulting tips, strategies, and advice on topics I hadn’t even imagined. That said, I have to tell you I thought I might never finish it, but I did…over time. It’s not so much the size of the…
Everywhere I go whether I’m at an event with a lot of new Information Marketers, or in a room full of seasoned veterans, the one constant I always hear about is the struggle to develop products. This always surprises me, because making product is really one of the easiest parts of this business. Product development…
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probable many other business owners who…
Sally Hogshead’s “Fascinate” is a book about persuasion and the triggers that affect how you market and persuade your clients and prospects to buy from you and also that determine whether they keep coming back to buy more from you or not. I have read a lot of marketing, business and persuasion books in the…
You’d have to be living under a rock to not know that Social Media is hot right now. The question is, is it a fad that will come and go, or will it turn into a sustainable marketing media, like direct mail, that will still be around and being used profitably by the savviest business…
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probable many other business owners who…
