Everywhere I go whether I’m at an event with a lot of new Information Marketers, or in a room full of seasoned veterans, the one constant I always hear about is the struggle to develop products. This always surprises me, because making product is really one of the easiest parts of this business. Product development…
Sally Hogshead’s “Fascinate” is a book about persuasion and the triggers that affect how you market and persuade your clients and prospects to buy from you and also that determine whether they keep coming back to buy more from you or not. I have read a lot of marketing, business and persuasion books in the…
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probable many other business owners who…
This is a book a few friends and business colleagues had told me about and recently one of my mentors and coaches also recommended so I put it in my briefcase on a recent trip, and am I glad I did. The Big Leap , by Gay Hendricks, is a very easy to read book…
Information Marketing has actually been around since the Stone Age. Think about it…. The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all. As this inventor worked on changing transportation…
“Make ‘Em Laugh & Take Their Money” by Dan S. Kennedy, is a book all about using humor in your marketing and your speaking. It is written in vintage Dan Kennedy style so if you don’t like Dan, and the way he writes or speaks, you probably won’t like this book either. However, if you…
Many entrepreneurs think of themselves as spontaneous people. Get an idea, act on it, and it will automatically become an overnight success. Unfortunately, it doesn’t usually happen that way. And, it probably won’t happen that way for you. Despite what you may have heard, most “overnight successes” took a lot of hard work and planning. …
Most business people and entrepreneurs think they’re running multi-pronged marketing programs, when what they’re really doing is the same type of single-pronged marketing over and over again. You don’t want to forget there are many marketing methods you should be incorporating into every project. Many internet marketers are just now starting to branch out into…
“Learning How To Avoid The Gap” by Dan Sullivan is a small, quickly read book packed with powerful strategies (and by now you know how much I like strategy). At only 30 pages, I’m not sure it should even count as having read a book, but the information packed inside of it certainly does. The…
You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that their work…
