Tag Archives: lead generation

Direct Response And AI

Direct response marketing is marketing aimed at getting a response from the client or prospect. It’s usually in the form of a purchase or a lead. This type of marketing has been around for a long time. It has evolved to include many channels such as direct mail, email, and more recently, digital channels like…

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The Advantages of Having & Successfully Using Good Squeeze Pages

A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want.  For you, the purpose of the…

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