Do you have a plan B in your business? What if the things you’ve planned in your business, or that you’re working on today, whatever it is, doesn’t turn out exactly the way you wanted? What if your big launch doesn’t produce, or that email campaign doesn’t perform the way you want, or that team…
Do you have a tendency to hold on to things in your business too long? Maybe it’s your team, staff or employees, maybe its programs that are no longer profitable. Holding on to things because they’re familiar or because it’s comfortable can get in the way of moving your business to the next level. You…
You may have heard it said before, many times – the adage that good enough is good enough – and it’s true, as long as you don’t put out junk in your business. So, the question becomes how do you make sure you’re not putting out junk. You pay attention to the little things in…
When thinking about your marketing strategy, content is key. The more content you can give away for free the more people are attracted to you and your business. You have to figure out what you can give away for free by utilizing a drip marketing strategy so that you are giving your content away in…
Most business owners learn very early on that they need to delegate, and most need to delegate more business responsibility than they do. When you start delegating and your business grows, the challenge becomes how to delegate without abandoning your responsibilities. There is a line that all business owners walk, where you want to delegate,…
The need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for instant gratification. While instant gratification is a huge…
Most business owners have leaks somewhere in their business…like the leaks in a bucket when it has holes in it. Does your business have holes in it? If you’re being true to yourself, to your business, and to your clients then the answer is yes, you do have areas in your business with holes. Every…
One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition? Let’s say your business universe has 100,000 people in it, and everybody’s going after that same 100,000 people, because everybody’s…
Are you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again? Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people? Sometimes it’s the silly stuff that will make you stand out, but…
The concept of upselling is certainly not a new idea. The goal of upselling is to increase your profit. A great example of this is carried out by the cruise lines, specifically Carnival Cruise Lines. During a recent booking experience, a repeat customer mentioned how much they loved having a room with a balcony. Unfortunately,…
