I’ve been thinking a lot lately about how business changes over time. Some changes happen because life or the world changes… we’ve had some of those recently. Some changes are small and hardly noticeable by anyone outside your business. Others are bigger. And some affect the entire industry… and has everyone talking about them. AI…
Direct response marketing is marketing aimed at getting a response from the client or prospect. It’s usually in the form of a purchase or a lead. This type of marketing has been around for a long time. It has evolved to include many channels such as direct mail, email, and more recently, digital channels like…
We all use tools, in our lives and in our businesses. Have you noticed there are some “new” tools available to our businesses right now and it seems to be all everyone’s talking about? Yes, I’m talking about AI. Chat GPT. Jasper. And I’m sure there are more I haven’t listed. One thing is for…
