It’s not often that I rent a car when I travel because I don’t really like driving when I’m not familiar with the area, unless I have a navigator sitting in the passenger seat next to me telling me where to go. But, on a recent personal trip to Atlanta, I rented a car because…
Jeff Paul says marketing is psychology plus math. You need psychology for the sales part of the equation and math to know what your profits are, to see your return on investment, and to know your costs. This may seem simple and obvious. And, it is. Or you would think, but when I consult with…
Do you own a BlackBerry, IPhone, or Droid? If you do then you own what is known as a smartphone. While smartphones are becoming all the rage, and everyone is using them, what is becoming increasingly more popular are the apps you can use on the phones themselves. Applications or apps are programs designed to…
Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During the last holiday season I found one particular…
Holidays happen nearly every day and not just near the end of the year. Every month, week and day there seems to some sort of “National Blah Blah Day” celebration for some historic event or organization. There is a growing collection of celebrations with each passing year. Knowing this is very helpful to you the…
The easiest way to keep in touch with your client base, that’s prospects and buyers is to use an electronic newsletter or Ezine. Brick and mortar businesses of all kinds can also benefit from an online newsletter or Ezine. Why an Ezine? Generally, is free to deliver, only costs in your time or your assistant’s…
NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply – OK – successful but could have been better? What is pulling you…
List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…
I don’t know if you have” love bugs” where you live, but here in Central Florida we have 2 seasons of “love bugs” – one in the spring and one late summer/early fall. Love bugs don’t bite. For a few weeks, they swarm around, find unique ways to slip into your house and are quite…
Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…
