Direct mail is still the best way to market to your prospects and clients. A lot of marketers and business owners don’t understand the importance of direct mail in their business. A predominant attitude is why should I spend money on mail when I can send my marketing messages out by email – which is free.
One of the most amazing opportunities with social media is the ability to find and attract prospects and clients to you that probably wouldn’t have found you any other way. All businesses can benefit and use social media to successfully attract prospects, to communicate with clients, run special contests and promotions, to build relationships and to make money.
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. If you don’t have systems in place for your people to know what to do and how to do things, they’re forced to make decisions on their own.
I understand sometimes you have to make a stand about something – sometimes just out of principal, but when doing so could adversely affect your business, you have to put emotion aside and do what’s best for your business. What that old saying about cutting off your nose to spite your face?
At times, we all feel a little lost, a little down, a little bored by life, business and our day-to-day, and maybe we even wonder what it’s all about and that sets us on a path of looking for our passion or our purpose.
We all have a tendency to underestimate our knowledge, what we know, what we can share, and what we have to give to people out there who need to hear us. You almost always know more than you think you do.
Without giving away the whole story and the message (you have to read the book yourself for that) in this little 120 page book, we are reminded that nothing about our business or being of service is really about us – it’s about the people we serve.
Have you ever noticed there are people who write stories and use stories when they speak from the stage, or in their copy, when you get an email from them or go online to read their sales letter? Think about stories and things you’re doing, and how you can tell stories in your marketing to make a deeper connection with people.
If you’re thinking about hosting a live event or if you’re in the middle of marketing for one, how do you know if your list is right? Is your list big enough? Will your list be interested in attending a live event?
Listening is an important part of our lives and our businesses. It’s important to listen to clients, to prospects, to our staff, and to ourselves.
