You’re all busy running your businesses and doing things every day. The question is are you doing the right things? Are you working in your areas of genius and generating money in your businesses every day? Do you know what the Most Effective thing is that you can be doing in your business? What gets…
Direct mail is still the best way to market to your prospects and clients. A lot of marketers and business owners don’t understand the importance of direct mail in their business. A predominant attitude is why should I spend money on mail when I can send my marketing messages out by email – which is free.
The bottom line is if your business/strategic/marketing plan isn’t written down, your staff isn’t going to know what to do. People don’t pick things up through “Osmosis”. I’ve been in situations, where the business owner was not reachable. Staff members had decisions that had to be made, but because there wasn’t a written plan, the…
