Tag Archives: Marketing Strategy

No Plan, No Direction, No Success

Many entrepreneurs think of themselves as spontaneous people.  Get an idea, act on it, and it will automatically become an overnight success.  Unfortunately, it doesn’t usually happen that way.  And, it probably won’t happen that way for you. Despite what you may have heard, most “overnight successes” took a lot of hard work and planning. …

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No Integration

Most business people and entrepreneurs think they’re running multi-pronged marketing programs, when what they’re really doing is the same type of single-pronged marketing over and over again.  You don’t want to forget there are many marketing methods you should be incorporating into every project. Many internet marketers are just now starting to branch out into…

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No Follow-Up

You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece.  It doesn’t matter how you made the sales, you’re feeling pretty good about it.  Most marketers think this is the end of the road, that their work…

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Power Up Your Engines Your Business Spaceship, “MSS Info-preneur,” Is Ready To Blast Off!

What Would Happen If You Fell Into One Of The 10 Most Common Marketing Black Holes? Imagine that you get into your 2012 model “marketing spaceship,” named “MSS Info-preneur” and you point it straight at the million dollar solar-mass black hole, in the center of our info-galaxy. (Actually, there’s some debate about whether our galaxy…

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Marketers Have Success, Then Stop Doing What Worked

It doesn’t matter what level of marketer you are, you either have already, or will at some point in your career, make this mistake. You are going along and things are going pretty well.  You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing.  You get through the…

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Are Your Marketing Messages Unclear . . . Are You Sending Messages About Cats To Dog Lovers?

I received a gardening magazine and a chef magazine in the mail the other day.  I have no idea why.  I grew up on a farm so I pulled weeds and did yard work more than the average person.  Now don’t get me wrong, I love a beautiful yard, flowers, and all that – as…

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How To Make Money With Facebook

If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook.  That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page, but all the rules change…

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13 Event Planning Mistakes To Avoid

Events can be an integral part of your business and it is important to gather as much information as possible before you begin. Familiarizing yourself with these common mistakes will help you become aware of some common problems. You can avoid them by first becoming aware, and then taking the necessary steps for prevention. 13…

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Are You Setting Up Your Speakers To Maximize Their Sales Before They Get On The Platform To Speak?

How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about?  If you have asked that question, it is a result of the event promoter not spending…

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Are You Working Hard or Working Right

Having grown up on a 75 acre farm, nobody ever talked about working right.  Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do…

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