Tag Archives: Persuasion

Is There A Difference Between Strategy And Tactics And How Do You Use Them In Business?

Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…

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Book Review – It’s Not About You by Bob Burg & John David Mann

Without giving away the whole story and the message (you have to read the book yourself for that) in this little 120 page book, we are reminded that nothing about our business or being of service is really about us – it’s about the people we serve.


Profitable List Building With Relationship Marketing

Want to know more about getting people to opt-in to your list? List building is one of the most important aspects of your business-no matter what kind of business you have. It’s not enough for you to just offer people a subscription to your ezine or your online newsletter.


Book Review – Switch by Chip & Dan Heath

“Switch” is a book whose principals are applicable to you whether you’re a parent, a student, an business owner, and employee, or anybody in between. Some parts of the book were logical enough but brought to my attention things I don’t often think about.


Book Review – Start With Why by Simon Sinek

Book Review – Start With Why by Simon Sinek – There hasn’t been a book that has affected me in the way Simon Sinek’s book “Start With Why” has in a very long time…maybe ever, and I read a lot, so that’s saying something. To say that this book has changed me and the way I do business today would be a massive understatement.


Book Review of “Dare To Prepare” by Ronald M. Shapiro

Plan and prepare is something you hear us talk a lot about and I thought we were well versed in planning, but Ronald Shapiro takes it to a whole new level in “Dare to Prepare.” From understanding your objectives to timelines, to defining your interests, to writing the script, to adjusting and learning from your…

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Book Review of “Fascinate” by Sally Hogshead

Sally Hogshead’s “Fascinate” is a book about persuasion and the triggers that affect how you market and persuade your clients and prospects to buy from you and also that determine whether they keep coming back to buy more from you or not. I have read a lot of marketing, business and persuasion books in the…

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