Book Review of “Lightworker” by Sahvanna Arienta

A few months ago, in a conversation with a group of women I love and respect, somebody said everyone in the group was a “lightworker” and made a special point to point to me and say, “you too Diane.”  So, a few weeks later when I found myself in a bookstore (of course, buying books)…

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Are Your Marketing Messages Unclear . . . Are You Sending Messages About Cats To Dog Lovers?

I received a gardening magazine and a chef magazine in the mail the other day.  I have no idea why.  I grew up on a farm so I pulled weeds and did yard work more than the average person.  Now don’t get me wrong, I love a beautiful yard, flowers, and all that – as…

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You Won’t Take My Credit Card, Why?

No, it wasn’t that the credit card declined.  No, it the card wasn’t expired.  Yes, it had my signature on the back of the card. This frame shop didn’t take the type of credit card I was trying to use. Ok, no big deal, I’ll use the standard MasterCard or Visa that every business takes…

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Book Review of “A Dog’s Purpose” by W. Bruce Cameron

Well, I told you I was going to do some different things and read some different books this year, and here is another one.  “A Dog’s Purpose,” by W. Bruce Cameron, was a fun read and a great book with some real life lessons. On a recent long trip, I read all the real books…

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How To Make Money With Facebook

If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook.  That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page, but all the rules change…

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13 Event Planning Mistakes To Avoid

Events can be an integral part of your business and it is important to gather as much information as possible before you begin. Familiarizing yourself with these common mistakes will help you become aware of some common problems. You can avoid them by first becoming aware, and then taking the necessary steps for prevention. 13…

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Book Review of “Money Magic” by Deborah Price

In “Money Magic,” Deborah Price discusses our relationship with money, when it starts, and how we can change it at any time in our lives.  She also talks about how our relationship our finances is part of the bigger picture of the body/mind/spirit connection to living a balanced and healthy life. Abundance and prosperity are…

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If It Works, Do More Of It, Don’t Stop

Sometimes we can’t see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working.  And, sometimes I even begin to twitch when they give me the reason they stopped. I got a frantic call from an associate not too long ago.  He was in…

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Are You Setting Up Your Speakers To Maximize Their Sales Before They Get On The Platform To Speak?

How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about?  If you have asked that question, it is a result of the event promoter not spending…

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Book Review of “The Soul Of Money” by Lynne Twist

In “The Soul of Money,” Lynne Twist talks a lot of philanthropy and our relationship to money. How we think about money affects so many aspects of our lives – especially for those of us who are entrepreneurs and small business owners.  And, so much of how we perceive money started when we were children…with…

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