You are probably reading the title of this article and thinking, “Marketing is the last thing on my mind.” Times are tough. Many companies are eliminating jobs in the thousands, people are struggling to pay bills, and therefore consumer spending has decreased. The news is dismal. Don’t believe it! As a small business owner, I…
Are you in business jail? Does that sound like a silly question? Or even difficult to answer? How would you know if you’re in business jail or not? If you feel like your business owns you, instead of you owning your business, or if you feel like you’re entering a prison every time you step…
Being consistent in business means building credibility and dependability with your clients. But being consistent means more than just wearing the same uniform and colors. Consistency begins with sending the same message in everything you do. What does your message say? And are you saying it throughout every piece of your business?
Many business owners start by putting their product, or service, first when they in their business. If you’re thinking about starting a business, or even adding a new component to your existing business, starting by thinking about your product first is one of the biggest mistakes you will make. One thing to consider, whether you’re…
Not everyone is a sports fan, but everyone can be a fan of the Olympics. They are always full of stories of triumph, overcoming odds, and what it takes to be a champion. And, if the opening ceremonies of the games don’t inspire you, well, I’m just not sure anything can or will. There is…
When you are running your own event should you give an event schedule to your attendees? Giving an event schedule can be helpful but also hurtful. Read this article to see all the reasons what you should or shouldn’t give an event schedule to your event attendees.
Are you constantly asking yourself what is the next step in your business? If you feel like you’re out of new ideas, it’s time take a different approach to product development. Journaling and record keeping are just some of the ways you can generate ideas for your products and services. You can even recycle your products and make them new again. Take a look at this strategy to enhance your product development and reach clients you might have missed.
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who…
You’d have to be living under a rock to not know that Social Media is hot right now. The question is….. Is it a fad that will come and go, or will it turn into a sustainable marketing media, like direct mail, that will still be around and being used profitably by the savviest business…
Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business. Think about this…is there a…
