One of the things people wrestle with all the time is whether every email, post, or piece of content should have an offer or not. Short answer? No.Longer, more honest answer? It depends on what you’re doing…and why. There are times when it’s not only ok to send pure content or information, it’s the right…
April showers… Spring… The start of the second quarter of the year… All that! And… College Basketball’s Final 4! This is one of my most favorite times of the year. I love most sports. These days, I’m mostly watching… And I find myself more excited than usual for this years Women’s Final 4. There have…
In a couple of days, it will be October… I know you could have figured that out on your own and are probably even already acutely aware. So why am I bringing it up? Many business owners will now look at where they are in relation to their goals for the year, realize they are…
As I’m watching the NBA Finals, I’m thinking about consistency. And how it’s a crucial factor in who wins and who loses – in the games as well as in business. In the NBA, consistency refers to the ability of a team to perform at a high level throughout the series, demonstrating a predictable and…
