Should There Always Be An Offer?
February 26th, 2026 by Diane Conklin under Business - General, Business Strategy. No Comments.
One of the things people wrestle with all the time is whether every email, post, or piece of content should have an offer or not.
Short answer? No.
Longer, more honest answer? It depends on what you’re doing…and why.
There are times when it’s not only ok to send pure content or information, it’s the right thing to do.
Sometimes your job is to teach, clarify, reframe, or simply remind people that you know what you’re talking about. Trust is built when you show up consistently with value, not just with links to buy something.
If every message feels like a pitch, people stop listening.
That said, when you’re actively selling, there should absolutely always be an offer.
Selling without an offer is just talking in circles. If someone is warmed up, interested, and paying attention, it’s your responsibility to tell them what’s next.
Clarity converts. Confusion doesn’t.
The mistake I see most often isn’t “too many offers.” It’s unclear intention.
People send content thinking it will magically turn into sales, or they try to sell without actually asking for the sale. Both miss the mark.
Think of it this way…
Content builds credibility and connection.
Offers create momentum and revenue.
You need both!
Just not always at the same time.
You don’t have to sell every message.
But when you’re selling…
Be bold. Be clear. Make the offer.
Your audience isn’t annoyed by being invited. They’re annoyed by being confused.
And clarity? That’s good marketing.
Want to talk about your marketing – or how you can be clearer with your offers, just respond to this and let’s see how I can help.
To Your Success –
