If your marketing looks like it belongs in a design awards show… there’s a good chance it’s not pulling its weight. I see this all the time, especially with smart business owners who care about their brand. They invest in beautiful layouts, polished graphics, clever headlines… …and then wonder why response is low. Direct response…
One of the things people wrestle with all the time is whether every email, post, or piece of content should have an offer or not. Short answer? No.Longer, more honest answer? It depends on what you’re doing…and why. There are times when it’s not only ok to send pure content or information, it’s the right…
Downsells… Upsells… Cross sells… All really good things… when done right! There’s a company I buy things from occasionally. Not expensive stuff – about a $20 item. After you complete the sale there’s an offer for a similar item for about 50% off. If you say no, they offer you the same item… now for…
