Well… March Madness is over… Did you team win? I saw an article that said March Madness will cost employers $17B this year in lost productivity as workers slack off. That’s a lot! I love the unpredictability of the tournament. The teams that upset favorites or higher ranked teams. The teams who’ve never been to…
We don’t typically like to give things up. Letting go is hard sometimes. Have you ever noticed when you let go, when you give things up, in your life and your business, good things come to fill the void of what you left behind? So many times, as business owners, we’re looking at adding things…
Our perception about things isn’t always the same as what is actually real and true. I was talking to a client the other day and she was satisfied with a promotion but not happy about it. Until we started looking at the actual numbers… and not her perception of what had happened. So many times,…
Are there things in your business that you ignore, turn away from, and just don’t want to acknowledge? Maybe it’s because you don’t like to do them, or maybe it’s because you’re afraid of what you’ll see. Either way, they’re still there, and ignoring them isn’t the answer. One of the biggest things business owners…
If you own a business of any kind, you should be using direct response marketing as your primary means of advertising. Most of what you see in everyday advertising is what is referred to as image advertising. In other words, all the advertising does is bring brand or store name recognition. The problem with this…
