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Tag Archives: small business owner

Are You Getting The Basics Right?

Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During this past holiday season I found one particular…

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Start Projects And Don’t Finish Them

You’ve seen the guy on stage spinning the plates.  He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates.  The hope is that when he gets the last plate up and spinning, all of the…

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Risks vs. Gambling…And How It Affects Your Business

Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…

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Using Social Media For Profit In Your Business

It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially is you are active on social media, and have been for awhile, there are still people every single day, who are joining…

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Are You Taking Advantage Of All The Hidden Money Opportunities In Your Business?

When you go places and do things, do you look for the marketing and business lessons that are there?  Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all…

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How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else

Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing.  It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…

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Is There A Difference Between Strategy And Tactics And How Do You Use Them In Business?

Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…

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What is Information Marketing?

One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who…

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The Importance of List Segmentation in All Your Marketing Campaigns – Online And Offline

List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…

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It’s The Little Things That Matter The Most…Especially In Event Planning And Management

Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there…

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