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Tag Archives: clients

The Internal & External Client

Do you consider that you have more than one kind of client?  I don’t mean that you have male and female clients, or A clients and B clients, or any kind of segment of your client list. What I mean is, do you consider that you have internal and external clients? An external client is…

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Risks vs. Gambling…And How It Affects Your Business

Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…

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Are You Taking Advantage Of All The Hidden Money Opportunities In Your Business?

When you go places and do things, do you look for the marketing and business lessons that are there?  Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all…

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The Importance of List Segmentation in All Your Marketing Campaigns – Online And Offline

List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…

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It’s The Little Things That Matter The Most…Especially In Event Planning And Management

Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there…

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Using Your Secret Sauce To Attract New Clients, Get More Business & Increase Your Retention Rates

Do you have secret sauce in your business? Not secret sauce like ketchup, A-1 or any type of condiment. Some people refer to their secret sauce as their hook. What’s the thing, in your business, that is specific to you, that pulls people to you, that attracts people to you? What’s that secret sauce you…

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They Asked Us To Leave The Restaurant

Having grown up on a farm in Ohio where we raised all our own meat, eggs, and vegetables, venturing too far from meat and potatoes has been a bit of a stretch for me.  But, over the years, I have branched out and tried a lot of new things – and found that I like…

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Relationship Marketing…What It Means, What It Is & How To Do It Effectively

Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is.  The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often been said that people buy…

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The Advantages of Having & Successfully Using Good Squeeze Pages

A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want.  For you, the purpose of the…

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Is This One Live Event Mistake Costing You Thousands…Or More?

Are you making this big mistake at your live events? At a recent event, where I was the event planner, the promoter asked me, and the audio visual crew, to make sure the music was really cranked up loud during all the breaks. So, as the breaks started, the music would get turned up really…

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