Tag Archives: Diane and Gail

Smartphone Apps: All The Rage So Why Not Use Them In Your Business

Do you own a BlackBerry, IPhone, or Droid?  If you do then you own what is known as a smartphone.  While smartphones are becoming all the rage, and everyone is using them, what is becoming increasingly more popular are the apps you can use on the phones themselves. Applications or apps are programs designed to…

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You And Your Business Need A Change of Pace

Do you ever feel bored in your business?  Do you ever just have a hard time concentrating and getting to the mounds of work you have to do?  Do you ever get a little feeling of resentment that seems to build a little more each week because you aren’t quite where you want to be…

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If You Are Not Using Direct Mail In Your Marketing Plan You May Be Missing The Boat!

Direct Mail, one of the media used by direct response marketers, has been around for a long time.  Even with the internet and email marketing, Direct Mail is still the Number 1 choice for direct response marketers. Think about it.  How many days have you gone to the mail box and not found it full…

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Are You Interested or Are You Committed?

The most successful small business owners and entrepreneurs attend events, are part of coaching programs, and generally invest in themselves to a large degree, and in a variety of ways, because they’re constantly trying to get better in their businesses. As a successful business owner, you’re always trying to figure out what’s the next thing…

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Are You Stuck In Your Business?

Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s the thing to think about….

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Are You Getting The Basics Right?

Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During the last holiday season I found one particular…

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What To Do With Your Marketing During The Holiday Season

By the time you read this we will be close to Thanksgiving and looking at 2012.  Hopefully, you have or are planning to take some time off for the holiday season, but not time off from marketing your business. A common misconception during the holiday season is that nobody’s doing any business or paying attention…

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Are You Spinning Plates or Breaking Them?

You’ve seen the guy on stage spinning the plates.  He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates.  The hope is that when he gets the last plate up and spinning, all of the…

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Master Marketing Plan

The bottom line is if your business/strategic/marketing plan isn’t written down, your staff isn’t going to know what to do. People don’t pick things up through “Osmosis”. I’ve been in situations, where the business owner was not reachable.  Staff members had decisions that had to be made, but because there wasn’t a written plan, the…

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6 Ways to Use the Calendar and Holidays to Create Article Ideas That Keeps Your Marketing Interesting and Your Clients Eager For More

Holidays happen nearly every day and not just near the end of the year. Every month, week and day there seems to some sort of “National Blah Blah Day” celebration for some historic event or organization. There is a growing collection of celebrations with each passing year. Knowing this is very helpful to you the…

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