This past Sunday afternoon, I was at the Atlanta Dream vs. Las Vegas Aces game at State Farm Arena in Atlanta. The arena was still mostly empty. Fans were just beginning to trickle in. The game was still an hour away. And there was exactly one player on the floor. A’ja Wilson. No teammates. No…
When UCLA’s Megan Grant hit her 38th home run of the season this past weekend, she did more than send a softball over the fence. She etched her name into NCAA history, breaking a 31-year-old Division 1 single-season record. And almost immediately, some people began to minimize the achievement. She plays in the Big 10…
In direct response marketing, there’s a rule that isn’t negotiable, isn’t optional, and doesn’t care about your intentions, your effort, or how clever you think your campaign is. Results rule. Period. That may sound harsh, but it’s actually what makes direct response marketing so powerful – and so honest. At its core, direct response marketing…
If your marketing looks like it belongs in a design awards show… there’s a good chance it’s not pulling its weight. I see this all the time, especially with smart business owners who care about their brand. They invest in beautiful layouts, polished graphics, clever headlines… …and then wonder why response is low. Direct response…
Veteran’s Day is coming up here in the US. It’s a day when we honor all those who have served our country by serving in the military. I was never in the military (I know you might find that hard to believe… lol). My dad served during the Korean War. He was in the Army….
Everybody’s talking about the late hit out of bounds with just a few seconds left in the Cincinnati vs. Kansas City game during the game last weekend. The penalty allowed KC to kick the game winning field goal as time ran out. I’m not naming names here for a reason – it doesn’t matter (and…
All marketing is NOT created equal. Marketing is NOT the same as Advertising. Direct Response Marketing is the ONLY kind of marketing you should be doing… There are 2 things that make Direct Response Marketing different than other marketing. First, direct response marketing requires your prospect to take some Action. You might ask them to…
The first time I talked to somebody about strategic growth in their business, they looked at me like I had three heads and said, “What is that?”. That was probably 20 years ago now. I’m still talking about strategic growth with my clients and to people who attend my events or who hear me speak….
Our perception about things isn’t always the same as what is actually real and true. I was talking to a client the other day and she was satisfied with a promotion but not happy about it. Until we started looking at the actual numbers… and not her perception of what had happened. So many times,…
Does that sound like a silly question? Think about it for a minute… Do you really know what’s working and what isn’t? Are you measuring? Do you have a plan for where you’re going? Or, do you just throw mud on the wall and have to clean up the mess later? So many businesses just…
