In case you’re wondering that picture… it’s of my dad, Lowell Conklin. This is a photo of his baseball days in high school and how I love to remember him… well, like this or throwing a softball with me or shooting hoops or some other sports activity!! As we approach the middle of June and…
Dedication… Desire… Determination… I call these the 3 D’s – or Diane’s 3 D’s. There is a fourth that I live by… Can you guess what it is? If you guessed Discipline, you’re right. (And, it should go first, not last) With those three things, you can do almost anything you want to do. If…
Do you always look for great marketing and business stories? Well… …look no further than Nike and A’ja Wilson’s shoe release. There’s a lot of background about this – and you can look that up if you’re interested (and you should) – about this shoe release. A’ja Wilson was a standout basketball player at the…
The Women’s SEC (Southeastern Conference) Softball tournament was last weekend in Athens, Georgia, and since it’s only 63 miles from my house, I got tickets and went. (I’m not great at doing things by myself, so that in and of itself was a stretch.) My plan was to just drive back and forth each day……
We all define success differently… For some, it’s all about money. For others, it’s about time freedom. For some it’s about family and loved ones. Others measure it in service or giving back. For the majority of successful people I know, it’s a combination of things. One thing all successful people have in common (no…
I don’t think coaching is all about holding space and asking questions as somebody said the other day… not at all! As a matter of fact, I’d go so far as to say that is a bit off the wall. I can’t imagine Tiger’s Wood’s putting coach, Serena Williams former tennis coach, Steph Curry’s shooting…
It’s so important that you know some basic numbers in your business. Even if you’re not a numbers person and you don’t like numbers, it’s important you look at certain numbers in your business. How do you know when and where to invest more of your marketing dollars if you don’t know your ROI (Return…
Lately I’ve been reminded several times that it’s always better to do what you can to stay healthy, to eat right and exercise, rather than need doctors (it’s not me or my health… I’m fine, don’t worry). And as I was thinking about that and committing to making some more positive changes and additions to…
It’s harvest season in farm country – we call it “picking”. The picture is of a field across from my sister’s house in Ohio where they’re picking corn. The red thing in the field (below the arrow) is a combine (not like the one the NFL rookies go to… lol) farmer’s use to harvest the…
Optimization… … the process of continually evaluating and making your business better. Optimization involves improving various aspects of your business, including operations, processes, and strategies to achieve better outcomes, reduce costs, increase productivity, and ultimately drive growth and improvement. Optimization is an ongoing process that happens during and after every campaign and promotion. Looking for…
