One of the biggest questions people ask about direct mail is isn’t everybody online these days? And, why would I invest money in my business (or what most people ask is why would I waste my money in my business) doing direct mail? First, you have to get over the misconception that everybody is online….
I don’t know how I have managed to have “A Return to Love,” by Marianne Williamson on my book shelf for so long without reading it but I’m sure glad I read it now. To me, this is a book that should be a must read for all human beings. As I make my own…
It’s not often that I rent a car when I travel because I don’t really like driving when I’m not familiar with the area, unless I have a navigator sitting in the passenger seat next to me telling me where to go. But, on a recent personal trip to Atlanta, I rented a car because…
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking about it in different…
Building Communities of the Future – There’s Money in the Community A while ago, I attended Armand Morin’s Big Seminar. Because I love the challenge of the internet, I was completely in awe of everyone I met, including every speaker. Each speaker spoke briefly about this thing called Web 2.0 but no one actually addressed…
I’ll bet you are already beginning to think about how you want your business to look in 2012. Yep, it’s that time again. And if you are, that’s right where you should be. One of the key elements you need to consider when planning for this year is an honest look at what you and…
I don’t usually read fiction, but I have friends who, for years, have been encouraging me to read more fiction, so when a good friend handed me “Run,” a novel by Ann Patchett, I was a little skeptical, but it was the holidays so I decided to read it. Wow! I was surprised at not…
Jeff Paul says marketing is psychology plus math. You need psychology for the sales part of the equation and math to know what your profits are, to see your return on investment, and to know your costs. This may seem simple and obvious. And, it is. Or you would think, but when I consult with…
Can you believe how this year has flown by? One of the interesting things I’ve noticed recently (and it’s quite different than previous years), my colleagues and friends are eagerly anticipating the arrival of the New Year. Many of them are feeling a shift toward positive thinking and energy. The consensus is that 2012 is…
What’s Keeping You From Moving Forward? 3 Critical Steps To Success In 2012 NOW is a great time to be thinking of what’s next? in terms of strategic planning and building you marketing plan(s) for the next year. Have you met your goals for this year? Do you consider this year a success or simply…
