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Tag Archives: information marketing

The Perfect Business

Is there such a thing as a Perfect Business? If there was, what would your “Perfect Business” look like… Was that 6:55 seconds valuable for you? Did it make you think about some things that maybe you either have never thought of before or that maybe changed your way of thinking? Having products and courses…

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Are You Getting The Basics Right?

Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. And, when we give gifts, we certainly want to be sure that the recipient knows it came from us. During this past holiday season I found one particular…

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Risks vs. Gambling…And How It Affects Your Business

Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…

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How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else

Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing.  It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all know can’t really…

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Is There A Difference Between Strategy And Tactics And How Do You Use Them In Business?

Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about, and utilize, strategy, in our business, and for our clients as well. So many things revolve around marketing and business strategy. Tactics has a negative connotation,…

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What is Information Marketing?

One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing. It’s been a struggle to figure out how to describe what exactly Information Marketing is to people who…

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The Importance of List Segmentation in All Your Marketing Campaigns – Online And Offline

List segmentation is a very smart marketing strategy. When you look at segments of your list and categorize based on dollars spent, courses purchased, date of purchase, geographic location, or whether they have attended any of your live events or not, you can make some very specific strategic marketing decisions as well as know a…

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They Asked Us To Leave The Restaurant

Having grown up on a farm in Ohio where we raised all our own meat, eggs, and vegetables, venturing too far from meat and potatoes has been a bit of a stretch for me.  But, over the years, I have branched out and tried a lot of new things – and found that I like…

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The Advantages of Having & Successfully Using Good Squeeze Pages

A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want.  For you, the purpose of the…

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The Top 10 Reasons Why You MUST Invest In Yourself And Your Business By Finding A Coach Or Mentor And By Attending Workshops, Seminars And Events

Entrepreneurial-ship is lonely specially, if you work from home. Working from home does have advantages no doubt about it. You can work in whatever attire you choose no makeup, eat whenever you please, sleep whenever you want to, etc.  There are also many distractions.   If you are a procrastinator, you can always find something in…

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