A friend invited me to see the Nutcracker in Columbia, South Carolina, in early December. Her daughter is a freshman at the University of SC and they were going. Of course, I said yes! Believe it or not, I took ballet as a young girl… for a little while. Then I discovered sports and that…
Sam had a great program. Great products. He needed more sales. He was getting traffic. It wasn’t converting. He couldn’t understand why. So, we looked at the one simple report and the answer popped right out at me! His open rate was better than average… That indicated to me that the email headlines were working…
Want more clients? Want to make more money? One word… C-L-A-R-I-T-Y! People follow people who are clear in their vision, mission and purpose. Money follows clarity. Think about it… Isn’t it easier to invest and spend money when you know what you’re buying? AND in certain situations, all you have to know is the vision…
Do you ever feel overwhelmed? How much is overwhelm costing you in your business? Do you get what I call the spinnies? There’s no reason to let overwhelm, or anything else, cost you money in your business. As a business owner, you just have to know and accept that you’re never going to be 100%…
Many people think business is a lot like gambling, because they think in order for someone to be successful in business, whether it is information marketing or if you have a brick and mortar kind of business, an insurance company, or a dry cleaner, or any kind of service you do or any kind of…
Live events can change the life of your business. For many promoters, small business owners, entrepreneurs, and information marketers, starting and running successful events has been the thing that’s catapulted their income from six figures to seven figures. It might also be yours, or you might already be running successful events – either way, there…
Are you making this big mistake at your live events? At a recent event, where I was the event planner, the promoter asked me, and the audio visual crew, to make sure the music was really cranked up loud during all the breaks. So, as the breaks started, the music would get turned up really…
You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that their work…
Are you leaving money on the table? Have you thought about how you’re monetizing your business, and more importantly, who you’re monetizing in your business? If you have a membership program or site, a continuity program that has members paying you a monthly fee, a paid newsletter that you mail, or if you get on…
Seth Godin is one of my favorite authors, and not just because “We Are All Weird,” like most of his other books, are relatively small and easy to read, but because he always make me think a little differently about things and it’s also outside the box thinking…which I like a lot too. This little…
