I’ve been thinking a lot lately about how business changes over time. Some changes happen because life or the world changes… we’ve had some of those recently. Some changes are small and hardly noticeable by anyone outside your business. Others are bigger. And some affect the entire industry… and has everyone talking about them. AI…
“Stronger” is a movie that chronicles Jeff Bauman’s life after he lost his legs in the bombing at the Boston Marathon in 2013. I watched it this weekend on Netflix and was reminded of how important every decision we make is. And it also reminded me of how every encounter we have with another person…
As I’m watching the NBA Finals, I’m thinking about consistency. And how it’s a crucial factor in who wins and who loses – in the games as well as in business. In the NBA, consistency refers to the ability of a team to perform at a high level throughout the series, demonstrating a predictable and…
I wanted to see the movie “Air” when I saw the first advertisement. It was available this weekend on Amazon Prime, so Sunday evening, I watched it. If you haven’t seen it, I highly recommend you take the time to watch it – at least once. If you own a business, are in marketing, or are a basketball fan, you’ll take something away…
Do you ever wonder why some people seem to keep their businesses relevant through time and changes in the world while others fade away into the sunset? What’s the difference? Why do some make it when others don’t? Success and longevity in a business requires a variety of things. First is a focus on client…
12 people… All hear the exact same thing. They all see exactly the same thing. They’re all in the same place at the same time. Do they all agree? No! Because their experience is different. Their experience of the current situation. Their past experiences are different too. We all bring different things to the same…
There are some movies that I’ll stop at almost every time if I happen to be flipping channels and it’s on. “Creed” is one of those. (I haven’t yet but I want to see Creed III). So, this past weekend I watched the original and the second in the series. And once again, this quote…
Using a well-crafted marketing strategy is crucial for the growth and success of any business. Here are some steps you can take to use marketing strategy to grow your business: Define your target audience: The first step in creating a successful marketing strategy is to identify your target market. Knowing who your ideal customer is…
Direct response marketing is marketing aimed at getting a response from the client or prospect. It’s usually in the form of a purchase or a lead. This type of marketing has been around for a long time. It has evolved to include many channels such as direct mail, email, and more recently, digital channels like…
Well… March Madness is over… Did you team win? I saw an article that said March Madness will cost employers $17B this year in lost productivity as workers slack off. That’s a lot! I love the unpredictability of the tournament. The teams that upset favorites or higher ranked teams. The teams who’ve never been to…
