The Marketing Triangle is a 3-Step Formula. The good news is it’s not a recipe that has to be followed exactly. BUT, you do HAVE to include all 3 Parts and they have to all line up in order for the formula to work properly. In Other Words…if you get 2 out of 3 right,…
Maybe your first thought when you saw the word MEDIA was Social Media and that is certainly what most people think of today… …AND, I want you to branch out a bit and EXPAND your thought process for just a few minutes… Yes, Social Media works for SOME MARKETS, but not all. More importantly, knowing…
Today is Zach’s birthday (in case you don’t know, Zach is my oldest dog, a Welsh Pembroke Corgi) – he is 14. So, he’s enjoying a Frosty Paw (it’s like ice cream…only for dogs) and enjoying his day. In case you’re wondering, Barnabas (my 10-year-old Corgi) is also having a Frosty Paw to help Zach…
Your MESSAGE to your MARKET is important! AND, you don’t have to be a world class copywriter to connect in the right way with your audience. If you have your target MARKET right, your message only has to be GOOD for you to make a BIG impact and A LOT of money (at the same…
Are YOU your harshest Critic? Do you Judge yourself harshly? Ever feel like you don’t Belong anywhere? STOP IT!! Easier said than done, you say…it’s not hard, but like everything it takes some time, attention and purposeful work to get out of the habit of talking to yourself in a way you would NEVER dream…
Are you familiar with the Yea Buts? It’s pretty common among us… …you may not even recognize you’re doing it. Do you get it now? And, more importantly, do you do it? Do you say it? Do you think it? I have a rule at my events and with my clients – No Yea Buts!…
Frustration… Boredom… Not Getting the Results you want…and think you deserve? More than 75% of the participants I polled the other day were unhappy with the results they are getting in their business. Do you feel that way too…or have you? The question is… …Will You Do Something About IT? If you just want to…
Are you Foundational, Action, Leverage, Developmental (Visionary), or Legacy? Most people are in the Foundational, Action or Leverage phase…and some of them are stuck there… When I started working with Jay, in his business, he was very much stuck in the action phase. Burnt out, frustrated, angry and looking to change everything about his business,…
Do you ever struggle in your business (or your life) and end up internalizing things to the point where you actually start thinking something is wrong with you? Sometimes, things snowball and we lose our ability to separate things in our lives. If something isn’t going the way we want it to in our business…
For several years I did an event every quarter because I talk a lot about an annual plan and then working in 90 day increments…so it made sense that every 90 days or so we needed to get back together to plan for the next 90 days. And, that was a lot of marketing and…
