Why Your Story Is So Important To Your Business Success

August 7th, 2013 by Diane Conklin under Business - General. No Comments.

It’s important that people know who you are, what you stand for, and how you got to the place you are in your business.  That’s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients.

Your story becomes the thing that attracts people to you, the thing that makes you relatable.  People like to do business with people they know, like and trust… people who are like them, and who they relate to.  By telling your story, people are able to relate to you in a way that grows the know, like and trust factor and makes them want to do business with you.

But, you have to ask yourself, how much of your story should you tell?  How much of yourself should you share?

Telling people who you are, what your life is about and what your business is about is perfectly acceptable.  Being able to share the things you hold dear, personal things about your life and your experiences is important in building relationships.  However, you shouldn’t share the private things, the personal things that are deep in your soul. Those things you should keep private and you’ll know what those are.

Think about a mentor or somebody you respect and look up to – think about the things you know about them.  What do you know about their life?  Not their business, but their life, their family, their hobbies, their likes and dislikes.  What do you know about them as a person?  Do they like wine, do they drink coffee every morning, are they married, do they have children or pets, where did they grow up or go to college, do they watch or play sports?

Now, how do you know these things?  You know them because they shared them with you, and told you their story.  These are things you can share with your clients.  These are the things that make you who you are, and have shaped your life.  They’re personal things, but not private things.

So, you may tell your story over and over at different events, to different people, day after day, and you may get tired of hearing your story.  But, you have to remember, you have new people coming into your business all the time and your story is new to them.

Sit down and think about your story and what you share on a regular basis, or what you can start sharing.  Then, think about three or four more things to share the next time you tell your story.  Tell your story to your clients, and keep telling your story to attract the right clients to your business.