Don’t Be Vanilla In Your Business

July 8th, 2013 by Diane Conklin under Business Strategy. No Comments.

Are you vanilla?  Do you just blend in with the crowd?  Are you just one of many doing the same thing over and over again?

Or do you stand out?  Do you have something that really grabs people’s attention?  Do you wow people?

Sometimes it’s the silly stuff that will make you stand out, but it doesn’t always have to be that.  You don’t have to dress up in a superhero suit to get noticed.  It will get attention though!  It is different!

What can you do that’s a little different?  Maybe it’s just an attire thing.  Maybe you have a signature shoe or a particular color you always wear – it could be a variety of things.  Have some fun with things and see what fits for you and what feels comfortable, but you have to find unique ways to stand out in your business so people remember you.

What are you doing in your marketing and your business to stand out?

When you send mail, do send it in just plain white envelopes?  That’s not very exciting.

Are you willing to and do you do some wild and crazy things?  Do things that reflect your personality and that work inside your brand and your business.

You don’t always have to be the serious business person.  You can have fun in your business.  People like to do business with people they can have fun with, and laugh with, as well as learn from.  There is a serious side, but why not have both?  Life is too short not to.

What is it that you’re doing that astonishes people?  Stand out.

Make people say, “Wow!  I want to do business with them because they’re the only one who…”,  “I want to do business with them.”,  “I want to go to that event because I’m going to meet a celebrity or I’m going to have this great private dinner.”

Do special things, not only so that you stand out, but so your clients will have experiences they can’t get from anybody else.  Think about how you can do that in your business.

It only takes a little imagination to stand out a little more than your competitor, but what you gain from doing it can last for years to come.

More than ever, today, people want to have fun while they learn, they want to feel like they can relate to you and when you stand out from the crowd and make yourself easier to find, you will attract the right people to you easier and much faster.