Strategic Business Success Includes Going Places They Aren’t

July 22nd, 2013 by Diane Conklin under Business Strategy. No Comments.

One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond.  So, what’s the best way to grow your business even with heavy competition?

Let’s say your business universe has 100,000 people in it, and everybody’s going after that same 100,000 people, because everybody’s going in the same direction.  When you’re competing in the pool of 100,000 everybody’s already heard it and you have to work harder to get their attention.

Challenge yourself to go the other way.  Go where people aren’t, look in new areas, in new niches and in different groups.  Find people who aren’t even familiar with whatever your area is and with things people have never heard of before.

Go where the masses aren’t, into very small groups, very specific, targeted niche areas.  By doing this you might only talk to 25 people instead of 100 or 200 people, but what if you sold to 90% of them instead of only 20% of them?  That becomes possible when you’re “The One” instead of many.

But, how do you do that?  You set yourself apart as the authority in your area, and focus on not being one of many, by striking out on your own path instead of following what everyone else is doing.  When you get to a fork in the road, don’t take the path that everyone else is taking, veer off in the other direction and make your own path.  Go where other people aren’t going.  Think in a different way than the average person.

When you do that you’ll be amazed at the things that will happen, the people who are drawn to you and the people who will come into your life…new clients and new opportunities.  Again, because you’re not one of many, instead you’re “The One,” the expert in your niche or area.

So, think about what things you can do to be “The One”.  Think about the ways you can really look at going where others aren’t going, look where they’re not looking…fish where they’re not fishing.

Fish in a different pond, a very select pond, where the exact fish you want are swimming.  There may be fewer fish in that pond, but when you’re the only one fishing in that pond they will all come flocking to you – your perfect, ideal client.  That client who is willing to pay for your service or product…no matter what you charge! That’s success!