How To Add Diversity To Your Business

January 11th, 2018 by under Business - General, Business coaching/mentors, Business Strategy, Information Marketing, Marketing, Social Media, Video. No Comments.

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Diversity is a buzz word in the world today. Usually we hear about diversity and inclusion more in a corporate market but I’m finding that is changing some now and even small to medium sized businesses are talking about it.

People like you and me are concerned more and more about how we can be more diverse and how we can reach a more diverse crowd.

This makes me happy…

There is a lot more involved in the discussion of diversity than just skin color, or gender. There are issues of sexual orientation, gender identity, ethnicity, and more.

As small business owners, this is an issue we can have a lot of influence in by being more inclusive.

Even if you have a niche business, there is a lot of diversity inside most niches. And, those areas of diversity might include things you wouldn’t normally think of like whether people are conservative or more liberal in their views, whether people are from more rural or urban areas and much more.

I think about how diverse even groups of woman are and it amazes me.

To be clear, I’m not talking about judgments here but more categories we might put women in.  This isn’t in any way about labels…as a matter of fact, it’s just the opposite, it’s about not labeling but accepting people for who and what they are —  most of all people.

This is an area (diversity and inclusion) I will be talking about more this year so if you have questions or things you’d like to know more about in this area please reach out and let me know.

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